Is your brand working for you?
Think of your brand as your company’s personality. It influences how the world sees you, thinks of you and influences their first impression. Effective branding ensures your product, services and message are all on target with company goals.
Many companies have great products and ideas but do not reach the next level. Little Bird Communications can audit and help shape your brand, as well as provide marketing solutions that enable owners to focus on their core business and operations that foster growth.
What is a brand audit?
An audit is an extensive review of how a brand is currently used and performing compared to its goals.
Why consider an audit? Brands are always evolving. This change is inevitable but if you are concerned that your brand is not used consistently throughout your company, or that over time your vision or values has changed in comparison to your brand, then it’s a good time to revisit.
Moreover, if your brand is undefined, inconsistent or lacking clear rules on where, how and in what way to communicate your brand — it’s time for a review.
Style standards & guides
After the audit, you’ll receive a brand style guide… think of it is a rulebook for your brand. It defines your color palette, logo (and usage), typography and more.
The guidelines will ensure that your brand looks and feels consistent, no matter where it is seen.