Your website is the epicenter of your company’s online presence so it’s important to make sure it accurately reflects your brand and is accessible with current browsers and technologies. There are a lot of options when it comes to design, but how do you know what works for you and what trends are here to stay vs. gone tomorrow?
We at Little Bird Communications have put together some tips to help businesses stay on track for 2018.
Mobile-first and mobile-friendly websites
In the past year, we saw more people than ever browsing the Internet from their smartphones than from desktops or laptops.
What that means for businesses is that it’s an absolute MUST to have a website that is not only accessible on mobile phones, but is designed with cell phone users in mind. To reach the most customers, businesses must move to where their customers can be reached, and that now means mobile-first websites and apps.
Don’t forget about good content
While good design is key, and even an attractive way to stand out from your competition, it’s not worth much without excellent content. Don’t forget why people are on your site to begin with: they are looking for answers and those that can help them with their problems.
So keep that in mind, and deliver. Why are you the best dog-groomer in the city? What is your strategy for helping patients get healthy and fit? Tell them!
Conform to technology
New web standards and browser updates appear each year, which dictate new tools and techniques of building a good looking, functioning website. Not to mention the rapidly shifting tastes and preferences of the general public.
Even if you like the look of your site and have developed strong branding, if your website is more than three years old it’s probably worth a tune-up. It most likely is running on outdated code which slows down your site’s loading speed and disrupting its responsiveness (if it’s mobile-responsive at all).
Staying on top of all these design tweaks doesn’t have to be as hard as it sounds.
If you would like some advice on your current website or need help with setting up a new Little Bird site, contact us and we’ll make it happen!
When you follow these upcoming web design trends and work with digital marketing agencies like SteerPoint Marketing, you’ll create an online experience your users won’t soon forget.
