Social media is a powerful tool for connecting with your customers and promoting your business. However, not all social media channels are created equal, and each channel has its own quirks and particular type of user.
Don’t chase after every social media platform. Instead, consider which is MOST relevant to your business. Although the platforms are free, your time is not. It’s important to prioritize activities that will generate the highest ROI – rather excel at one or two channels than fall under the radar in five or six.
So which one is right for your business?
That really depends on the company, its brand and product. Here are our tips for narrowing down which social media platform is best for your business.
Consider Your Business Model
When choosing a social media channel to focus on taking into account your business model.
For business-to-consumer (B2C) companies, Facebook and Instagram are most useful in gaining visibility, visually engaging with customers, and creating a customer community.
With business-to-business (B2B) businesses, LinkedIn can help target current and potential clients while building a more personal (professional) connection.
Determine Your Ideal Audience
What do you know about your target customers? Are they older vs. younger, male vs. female? Rural vs urban? The list goes on. Start by doing a bit of research on this.
When choosing a social platform, it’s less about your business and more about where your ideal customer spends their time.
After diving into demographics, you’ll better understand which social media platform they may be more likely active on.
Understand Your End Goals
Choosing a platform to focus on relies on understanding your goals. Twitter, for example, is often useful for enhancing customer service, given it is a top platform for customer feedback and immediate troubleshooting. Conversely, the travel industry may prioritize Instagram to showcase offerings in a visually attractive way.
Aligning particular social platform benefits with your business goals is key.
Ready To Get Started?
If you know the answers to those three areas, it’s relatively easy to narrow the social media universe down to two to three platforms worth your time.
Every business is unique, and your social media strategy should reflect what makes your company tick. Need a hand getting started or refining your strategy? We’d love to help, contact us today.
